Case Study 4

Scaling Voluntary Medical Male Circumcision (VMMC) – A Model for High-Impact Public Health Partnerships

Themes: Adaptive Management & CQI

Opportunity:

Despite being a proven HIV prevention strategy, VMMC services in Botswana lagged behind national targets due to inefficient delivery models and low public awareness.

Strategic Intervention:

A targeted quality improvement approach enhanced service delivery through performance-based incentives, workforce mentoring, and community-driven mobilization strategies, leading to over 18,000 circumcisions within six months.

Market Impact:

This model highlights the demand for private-sector collaboration in service optimization, supply chain efficiency, and patient engagement solutions. Pharmaceutical and medical device firms have an opportunity to expand cost-effective surgical innovations and scalable prevention technologies.